Mother’s Day on is one of the biggest days on the hospitality and retail calendar. This year businesses need to think creatively about how to capture sales in this challenging environment.
So how can your business still make Mother’s Day a success? We have worked with a number of our industry colleagues including Ken Burgin from SilverChef to think outside the box and help our customers make the most of Mother’s Day.
Use TalkBox to send email or SMS communications and let your customers know what you are doing for Mother’s Day. To help you get started we have created two Mother’s Day templates that you can find in your TalkBox account.
- Get in early
If you are a retail business and you are relying on Australia Post, you may need to get your customers to order early. With the massive increase in online sales in recent weeks, you don’t want your customers to be disappointed if their order isn’t delivered on time.
If you are a hospitality venue the same applies, get customers to commit early to give you the chance to ensure you have enough stock and staff to support the delivery on Mother’s Day.
- Got takeaway or delivery? Make it special.
Mother’s Day is all about spoiling your mum, so make sure the experience is great for your customer and their mum. Whether it’s a card or a flower added to the order or even a sticker on the takeaway bag, make it a special.
- Create special menu items
We have seen one Sydney business create a gorgeous Afternoon Tea in a Box. Think carefully about what might make sense for breakfast, lunch or dinner. Can it be delivered and warmed up, is it a whole meal etc. It’s a good idea to have a few different offerings to appeal to different types of customers.
- Build a local experience
Why not work with other businesses in your area to create and deliver an experience for mums. Dinner, wine, chocolates and even some skincare might be easily assembled with your local traders and then you can all sell the package to all your customers to maximise everyone’s sales opportunities. (Let us know if your collaborators don’t have access to TalkBox and we will look after them)
- Think about timing, tone and images
Without the ability to come in-store to test and try products you need to help customers visualise the products even more. Now is a great time to update videos, photos and more descriptive item listings.
- Get reviews and use them
If you have put together some new items or experiences for Mother’s Day, reach out to some of your best customers and ask them to sample and review. Remember people buy from people not brands so get your customers to do the work for you. If you haven’t already, an automated net promoter score (NPS) email can be set up in your TalkBox account to get reviews after a purchase is made. Read more here.
- Create a message wall
Create a TalkBox form and ask your members and customers to write a virtual message to their mum. Then create a virtual message wall on your website and socials to showcase the messages.