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Use reports to adjust your strategy

Reports available in TalkBox are a great tool to help get the most of your account.  Adjusting and improving your communication strategy is the best way to use the data available to help your business grow. Here are our top tips on how to improve your communication strategy by using reports.

  1. Send during peak hour.  

Each communication report provides a breakdown of open rates by time and date. This can be seen in the full report. You can review your previous communications to see what times open rates peaked and schedule future sends at this time. 

  1. Tag for retargeting.

The tag features allow you to group certain contacts based on their behaviours such as those who opened or clicked on a particular communication. This is a great tool for retargeting, you can read more about this here. 

  1. Compare previous sends. 

TalkBox allows you to see open rates of all previous communications. Are there some that performed particularly well and some that didn’t? It’s a good idea to dive into why; was it the subject line, an appealing offer, or a particular send time. You can read more about subject lines here. 

  1. Not all content is created equal. 

The full report shows a break down of all the links in that communication and how many contacts clicked on each link. See what content captures your customer’s attention and tailor future sends accordingly. 

As you can see reports are an extremely valuable tool that provide insights on your customer’s behaviour.

Watch our video on communication reports.

Updated on February 28, 2020

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