Retargeting is a great way to get a second chance at a customer who may have missed your initial message, or who has engaged but not followed through on the call to action. The reports available to you in TalkBox, show information about each contact’s behaviour in relation to communications you send. You can use this information to tailor your communication strategy and re-target accordingly.
The Tag as feature in the recipient’s tab is a powerful tool that allows contacts to be grouped and named. You can create ‘Tags’ according to how a group of contacts have behaved by selecting specific criteria from the drop-down such as ‘Opened’ or ‘Clicked’, then ‘Select All’ and then ‘Tag as’. Make sure to give your tag a descriptive name so it’s easy to find later.
Here are a few ways you can retarget:
- To contacts who didn’t open – If appropriate you can re-send the same email, but perhaps try a different send time and subject line.
- To contacts who opened by didn’t click – Try a different offer or message.
- To contacts who opened and clicked – Follow up with a similar communication to remind them about the item/link they clicked on.
Re-targeting is a great way to re-engage with your customers. Communication reports are a valuable tool that provides insights into your communication strategy and help you get the most out of your TalkBox account. Read more about using reports to adjust your communication strategy here.