An engaging communication is made up of content which, can be in the form of images, text, videos, gifs etc. Creating content is the first part of the process to send a communication to your TalkBox contacts. In the create content stage, you will select your channels, create a promotion and add channel-specific content. The overall process of creating content may differ depending on the channels you select.
Watch the next video in our training series on ‘Sending an email’ here.