Account performance reports are a high level overview of how your TalkBox account has performed over time. Each report is calculated at the end of the month.
Reports are generated on the 8th day of each month. This is to allow a lag period for any campaigns sent or visits that occurred at the end of a month to properly sync from all sources.
The report consists of three tabs: Visits, Engagement and Database.
Navigate to: Reports > Account Performance
Visits
The Visits tab displays metrics related to TalkBox contact visits, vouchers and your data Connections.
Visits are POS transactions, gaming machine turnover, accommodation stays, honoured table bookings, and free Wi-Fi sessions by TalkBox contacts. These are derived from your data Connections and attributed to TalkBox contacts, when they have identified themselves, for example: logging in to their account before making an online order.
The Voucher metrics are across all vouchers issued, and vouchers redeemed, across a given month. These include those issues in both manual and automated communications.
The Connections values are exclusively for contacts in TalkBox, and do not represent the totals for your business. These values depend on which providers you have connected to TalkBox:
- Point of Sale: total amount spent, in your local currency.
- Gaming machines: total amount of turnover generated, in your local currency.
- Restaurant bookings: total number of honoured table bookings. This excludes cancelled bookings.
- Accommodation bookings: total number of completed accommodation stays. This excludes cancelled bookings.
- Guest Wi-Fi: total number of Wi-Fi sessions initiated.
While the daily status of some providers are not visible in the Connections area, the provider data is still used in calculating the account performance reports.
The total amounts displayed under Connections are not directly attributed to TalkBox marketing activity. Marketing attributed values are part of planned enhancements for this feature.
Engagement
The Engagement tab displays metrics related to overall recipient activity across your automated and single send (I.E. manual, or ad-hoc) communications, as well as any Net Promoter Score (NPS) or web form submissions.
The metrics cover total number of communications sent, the number of contacts that were sent a communication, and the average open rate and click through rate across all communications.
Automated communications includes:
- birthday, recurring, and date-triggered communications,
- form submission messages,
- voucher reminder, expiry and redemption messages
Database
The database tab displays metrics related to the change in the number of contacts in your TalkBox account.
The size change is compared between the end of the month calculations.