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Welcome to the Impact Data Customer Experience Journey for QSRs

Bring your customers back with TalkBox. Hands-free automated marketing using data you already have and take your loyalty program to another level.

  • We connect to your existing systems (Bookings, Order at Table, Wifi and POS Loyalty)
  • Analyze and segment your customer data
  • Send each customer the right message at the right time to drive your loyalty program and reconnect with lapsing customers.

Don’t have a loyalty program yet?  Talk to us at hello@impactdata.com.au, we can help.

Below are examples that are included in your TalkBox account that help your business get more orders more often.

These will be set up in your account. You can view, edit, activate and disable these messages at any time by navigating to Automated > Date triggered, Birthday or Recurring

WELCOME TO THE PROGRAM

Welcome and onboard new customers. Give customers a guided tour of your menu and your app. Include a voucher to entice them back and secure that second visit. This is sent to customers that are new to the program or when your communications launch.

REVISIT MESSAGES

Our series of revisit messages target customers who have only visited your business once or twice and have not returned. We recommend including a voucher that increases with generosity as the time from their first visit increases.

VOUCHER REMINDERS

Remind customers about unused vouchers a few days before they expire. This will create a sense of urgency and encourage them to visit you.

REACHED A REWARD

Reward loyalty by acknowledging milestone visits, points reached or spend level.

ALMOST THERE EMAIL

Encourage a visit by reminding customers they are close to reaching a reward.

LOST CUSTOMER MESSAGES

This is a series of communications that target your customers that are trending away. Our clever analytics engine can predict when a customer is expected to next visit and trigger a message if they miss that visit.

Tip: TalkBox calculates an expected next visit after a contact has visited 3 or more times. This calculation is an estimation of the time frame between visits.

SURPRISE AND DELIGHT MESSAGES

Acknowledging a customer’s anniversary of joining your program and celebrating their birthday are two important milestones to celebrate. 

DRIVING SALES

Depending on your business we can trigger messages to sell gift cards or build catering enquiries. With inspiration from our Hospo Events Calendar you can also celebrate fun occasions that make sense for your brand like International Pizza Day.

Updated on October 8, 2024

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