The Idealpos Engage program in partnership with Impact Data is all about helping your business get more value from your loyalty program. Whether you are new to Idealpos loyalty or have been running your program for a while, the addition of these automated messages will help you drive deeper engagement, more revenue and a stronger return on your investment.
No matter where you are on your loyalty journey our automated marketing will get customers back, in fact, they will be 5 times more likely to visit.
Your Idealpos Engage Program will help you connect to your customers and drive more visits, more often. Here’s how we do it:
We use your loyalty and transactional data from Idealpos and
- Connect it to your TalkBox account
- Analyse the customer data daily
- Send the right message to the right customer at the right time, automatically
- PLUS, if you have other data sources such as bookings or order at table, we identify customers who haven’t joined yet and invite them to join your loyalty program; automatically
Plus with all your valuable data in one place with ready-to-use segments, you can easily engage with your customers around key promotions and events.
Check out the automated promotions that are included in your TalkBox package. These will be set up in your account.
You can VIEW, EDIT, ACTIVATE and DISABLE these messages at any time by navigating to Automated > Date Triggered, Birthday or Recurring.
Here are the messages that matter:
WELCOME AND ONBOARDING COMMUNICATIONS SERIES:
Welcome Message
Thank customers for joining your loyalty program and gauge their first impression.
This communication is sent 1 day after a customer’s first visit and includes a Net Promoter Score survey (NPS) to measure customer satisfaction.
No Visit
This communication is targeted at those customers who aren’t showing their membership card. This may be new or existing customers that were already part of your database before you launched loyalty. This is triggered twice at 30 days and 60 days
ENGAGE EMAILS SERIES:
Email After Each Visit
Customers will receive an update on their progress towards their reward with each visit. 1 point will be equivalent to 1 stamp on their digital loyalty card and they will receive an updated digital card.
Update Details
If the customer’s birthday is not captured at sign-up, we will prompt them to provide it at a later date to qualify for birthday offers.
Catering Email
Letting customers know about your catering is a great way to build sales and showcase some other parts of your business. Sent once a quarter to the whole member database.
RETAIN COMMUNICATION SERIES:
New Customer Revisit Series – 3 Message
Turn first-time visitors into loyal regulars with the Revisit communications. This series of communications is sent at 30, 60 and 120 days after the first visit if the customer doesn’t return. They include a voucher to add another Stamp to the customer’s loyalty card to get them closer to their next reward.
Existing Customer Retention Series – 3 Messages
This series of messages is designed to get customers who have stopped visiting back with a voucher that will add more points to their loyalty card and get them closer to their next reward. This is triggered when a customer misses an expected next visit date. Expected next visit can be calculated for each contact in your database after they have had 3 visits.
Regular Recapture
Recover a previously highly engaged customer who has had more than 5 visits but has not visited in over 3 months with a voucher for 2 stamps to get them closer to their next reward.
SURPRISE AND DELIGHT COMMUNICATION SERIES:
Birthday
Acknowledging and celebrating your customer is a great way to build loyalty. This promotion is sent with a voucher for 10 stamps so whatever your reward is, they automatically get it on their birthday.
