When your TalkBox account is connected to a Gaming Loyalty platform there are several fields that allow you to target your members based on their visitation and spend patterns. Here are some of the most useful Filters (Segments) for Gaming Venues.
1. Financial Members
Current and financial members are often the key filter for your in-venue promotions.
Subs Paid to Date = in the future anytime
2. Membership Expiring Next 3 Months
Automate the process of sending renewal reminders to members with expiring memberships. Include a TalkBox voucher in the email to encourage them to renew their membership.
Subs Paid to Date = in the future exactly 90 days
3. Non-Financial Members
If a membership has lapsed, you may need to exclude these members from certain communications. Importantly, you will want to target them with communications encouraging them to renew their membership.
Subs Paid to Date = in the past anytime
4. Expected Next Visit is in the Past
This filter is all about lost members. It contains members that have had at least 3 visits but have missed the date that they were expected to next visit. This filter is important to target with late, lost and reactivate automated communications.
LATE – Expected Next Visit = in the past 7 days
Or
LOST – Expected Next Visit = in the past 30 days
Or
REACTIVATE – Expected Next Visit = in the past 60 days
5. VIPs
The members in the top 25% of spend range and visit frequency are your most valuable filter. Target them when you’re looking to drive traffic and visits to your venue.
Additionally, filter this group when sending your Venue Newsletter. This will allow you to track engagement with your communications in your Communications Report. Filtering large email sends can also have a positive effect on your email reputation.
Visit Frequency = High + Spend Range = High
6. Get More Visits
This filter has a high spend range but they aren’t frequently visiting your venue. This filter can be targeted with vouchers for Points or Food & Beverage offers to drive more visits.
Spend Range is High + Visit Frequency is not high
7. Total Visits = 0
These members might be visiting but aren’t using their membership card. Remind them of all the benefits of being a member and perhaps give them a head start with a voucher for some bonus points.
Total Visits = 0
8. Long Term Members
Membership is the lifeblood of many clubs, and it’s valuable to be easily able to identify members who have been with you for a long time. Consider setting up an annual “membership thank you” as a Scheduled Communication that sends them a voucher to say thanks each year.
Status = Current AND First Visit Date is before 01/01/2020 (can be a different year)
9. New Members
When members are new to your venue you want to put your best foot forward and help them understand the benefits of membership to turn that first-time visitor into a loyal regular.
Creation Date Date is in the Past Days exactly 60 days
10. Boomers and Builders
Chances are you want to target different age groups with different activities and promotions in your venue, and age is often a determining factor. The Boomers and Builders filter targets customers over 65 who may have different interests to younger audiences.
DOB is before 31/12/1964