Our inboxes are more full than ever before but how many organisations take the time to really personalise their communications? Merge fields allow you to input information about your contact into a communication for a greater degree of personalisation.
First name: Including the contacts name in the subject line will help get your communication noticed and avoid the spam folder by proving you actually know the recipient.
Points tier or points balance: Use your loyalty integration to update customers on their loyalty rewards.
Fields such as date of birth, mobile number, sign up and anniversary dates are all fields that can be used in your communications.
Tags: If your customer database has tags, they might also be valuable fields to include. For example, if you tag your customers with details, such as a favourite drink, you could use that in a promotion.
For assistance with adding merge fields contact firstname.lastname@example.org