When your TalkBox account is connected to a membership or loyalty program, the fields that are added can create useful filters to target your loyalty customers. When your TalkBox account is created and connected to your provider, our team will add a number of filters to your account.
Here are some of the Loyalty Filters to help you segment your database.
NOTE: Depending on your provider, not all fields will be available so not all filters can be created.
Visits is Blank – when a contact doesn’t have an observed visit, they are either not visiting or not identifying themselves as a member.
Joined more than 100/1000 days – based on the Join or Registration date from your data provider, this can be used to recognise long-term customers and ensure that they are still engaging with the program. It’s a great audience to ask for Feedback.
Average Spend is more than 20/100 – the calculation varies on your businesses average spend, but it can be a useful way to identify customers to target to lift the average or customers to get back more often to drive revenue
DOB is Blank – there may be customers in your database that aren’t loyalty members or DOB may not be a field you capture at registration. It’s a valuable data point for rewards and engagement so TalkBox will automate communications to capture it.
Visited in the last 7/30/45 days – this can help you quickly identify customers that may have visited after a promotion or major marketing effort. If you also select ‘Last Location Visited’ this can give you a target list to communicate with and ask for feedback after a major local area marketing initiative
Redeemed Points = 0 – Redemption is a critical success factor in a loyalty program, so communicating to customers who have qualified for a reward but have not accessed it can drive redemption. It’s a good idea to add details on how they redeem their reward, as that may be the issue.
High Points Earner – treating your best customers differently is important. Whether it’s segmenting them when you do a major promotional communication, so you can better track their engagement, send the occasional ‘surprise and delight offer’ or let them know about new menu items first.
