Bring your customers back with TalkBox. Hands-free automated marketing using data you already have and take your loyalty or membership program to another level.
- We connect to your loyalty or membership data and add other data if available (POS, order-at table, booking and WiFi)
- Analyse and segment your customer data
- Send each customer the right message at the right time to drive your loyalty program and reconnect with lapsing customers.
Don’t have a loyalty program yet? Talk to us at hello@impactdata.com.au, we can help.
Below are examples that are included in your TalkBox account that help your business get more orders more often.
These will be set up in your account. You can view, edit, activate and disable these messages at any time by navigating to Automated > Date triggered, Birthday or Recurring
WELCOME TO THE PROGRAM
Welcome and onboard new customers. Give customers a guided tour of your membership program, loyalty mechanics, menu or membership app. Include a voucher to entice them back and secure that second visit or Feedback to ask about their experience. This is sent to customers who are new to the program or when your communications launch.
REVISIT MESSAGES
Our series of revisit messages target customers who have only visited your business once or twice and have not returned. This series of messages also targets customers that have signed up to the program but have not engaged and presented their membership card. We recommend including a voucher that increases with generosity as the time from their first visit increases
LOST CUSTOMER MESSAGES
This is a series of communications that target your customers that are trending away. Our clever analytics engine can predict when a customer is expected to visit next and trigger a message if they miss that visit.
Tip: TalkBox calculates an expected next visit after a contact has visited 3 or more times. This calculation is an estimation of the time frame between visits.
SURPRISE AND DELIGHT
Acknowledging a customer’s anniversary of joining your program and celebrating their birthday are two important milestones to celebrate.
REWARDS MILESTONES
Whether a customer is close to a reward or has just achieved a reward, we want to let them know. These communications are aimed at bringing your loyalty program to life and keeping customers engaged.
DRIVING SALES
If you are keen on driving catering or gift card sales, the best way to do that is let your best customers know about it. These promotions are scheduled quarterly and can not only drive sales, they can help to ensure your database maintains it’s value and integrity as they are sent to your whole audience.
GETTING FEEDBACK
Whether you have just changed the menu, opened a new location or want to build your Google Reviews, triggering a request for Feedback is a great way to understand your customer sentiment over time. Customers are sent a different response based on their score. If they are a detractor and score you 0-6, a conciliatory message is sent to ensure the member feels heard. For a 7-8 a thank you message is sent and if the customer is a promoter scoring you 9-10, they will be sent a link with your Google review link. These emails will be sent to your team immediately giving you the ability to act swiftly if required.
