1. Welcome message -1 day after sign up
- This is triggered only once for new customers. It’s important to turn it back on to make sure you are welcoming new customers effectively and inviting them back.
- If you haven’t already, consider adding an offer and feedback to understand how your customers feel about your business. Learn more about adding a feedback survey here.
- If you had this disabled during lockdown but still allowed new customers to sign up consider sending a once-off campaign to onboard and welcome them to your business.
Learn more about winning welcome messages.
2. Win back – New communication
- Connect with customers that haven’t had a second visit. We suggest an automated campaign with a strong offer such as a venue voucher or 2 for 1 main meal to encourage customers to come back to your venue.
- These campaigns can be scheduled at either 30 or 60 after a visit days to get a customer to return.
3. Birthday message – standard automation
- Turn birthdays back on as soon as possible.
- Send a one-off campaign to those customers whose birthday occurred during lockdown, invite customers to return and take up their missed birthday offer.
- Include an invitation to contact your venue to organise a celebration for the birthday they missed.
Learn more about creating Birthday communications.
5. Function message – Recurring automated communication
- Set up a communication to remind your members about your great function facilities. We recommend scheduling it to run once per quarter.
Tip: You can use recurring automated communications to remind customers about your gift vouchers and catering. =
Make automated communications start working for you again!
Get in touch with the Impact Data team if you need any assistance turning them back on, or have any questions. hello@impactdata.co.uk
