Spam folders

The Australian communication and media authority (ACMA) describes spam as the common term for electronic ‘junk mail’  – unwanted messages sent to a person’s email account or mobile phone. Spam filters are built in to stop unsolicited emails from reaching your inbox. However, sometimes even if a contact has opted in to receive communications,  your emails may sometimes still get flagged as spam. 

Every email displays a ‘from’ address that tells the recipient who sent that message. If an email address is unauthenticated there is nothing to prevent email senders falsely using that from address. A false from address is one-way spammers try to make their emails look genuine. At some point, you have most likely received a misleading email from sender presenting to be a bank or other organisation. You can protect your email against spammers by implementing a Spender Policy Framework (SPF).

The Sender Policy Framework (SPF) is an email-authentication technique which is used to prevent spammers from sending messages on behalf of your domain.  You can learn more about Sender Policy Framework here.

  1. Send when open rates will be at their highest:  you can see when open rates peaked for past communication in the reports section of your TalkBox account.
  2. Avoid using common phrases  in subject lines that are actively filtered by ISPs this includes symbols (! $ ?)  and word CAPS
  3. Monitor the size of your emails: keep image file sizes small this will also ensure they load quickly. Read more here.
  4. Review email engagement rates: low open rates can trigger spam filters. It is a good idea to review your content to make sure your sending emails your contacts actually want to read. 
  5. Regularly clean up your email list: It might be a good idea to segment and target your contact list according to their past engagements, and also remove inactive email addresses.

Updated on February 5, 2020

Was this article helpful?

Related Articles