The Australian communication and media authority (ACMA) describes spam as the common term for electronic ‘junk mail’ – unwanted messages sent to a person’s email account or mobile phone. Spam filters are built in to stop unsolicited emails from reaching your inbox. However, sometimes even if a contact has opted in to receive communications, your emails may sometimes still get flagged as spam.
Every email displays a ‘from’ address that tells the recipient who sent that message. If an email address is unauthenticated there is nothing to prevent email senders falsely using that from address. A false from address is one-way spammers try to make their emails look genuine. At some point, you have most likely received a misleading email from sender presenting to be a bank or other organisation. You can protect your email against spammers by implementing a Spender Policy Framework (SPF).
The Sender Policy Framework (SPF) is an email-authentication technique which is used to prevent spammers from sending messages on behalf of your domain. You can learn more about Sender Policy Framework here.
- Send when open rates will be at their highest: you can see when open rates peaked for past communication in the reports section of your TalkBox account.
- Avoid using common phrases in subject lines that are actively filtered by ISPs this includes symbols (! $ ?) and word CAPS
- Monitor the size of your emails: keep image file sizes small this will also ensure they load quickly. Read more here.
- Review email engagement rates: low open rates can trigger spam filters. It is a good idea to review your content to make sure your sending emails your contacts actually want to read.
- Regularly clean up your email list: It might be a good idea to segment and target your contact list according to their past engagements, and also remove inactive email addresses.