The Inglewood Hotel were keen to get their contacts to update their details.
They sent an email to 4345 contacts with a button to a hosted form.
The ‘Click here’ button had a link to an update details hosted form:
An automated birthday promotion was set up in the account to send two weeks before their birthday.
When contacts completed the form they automatically qualified for an annual $30 birthday voucher.
- 963 recipients opened the email (22.2% of recipients.)
- 450 contacts updated their details (10% of recipients.)
For more information on how to create an update details campaign click here.
For more information on how to create a form click here.
For more information on how to create a promotion with a voucher click here.