For all the couples in your database, you can help them celebrate their special day with an Anniversary Promotion.
Application programming interface. An API is a way for web programs to connect with one another using code instead of an interface in a browser.
Birthday Promotions can be set up for general or milestone (ie 21st, 30th, 40th, 50th) birthdays. Common Birthday Promotions may include general birthday offers, sent out a week before to invite a contact to your venue, or a function reminder for a contact's upcoming milestone birthday.
Date Triggered Promotions
Date Triggered Promotions allow you to set up a communication that will be sent relative to any Date field you have previously created. These may include a sign-up date, reservation date, or a membership expiry date.
Embedded forms are created using the TalkBox drag and drop editor, just like hosted forms, with the additional ability to define the form width. Like hosted forms, embedded forms can also be configured to add customers who fill out the form to a tag, send you a notification when a customer completes the form, and send new customers an automated signup message.
Fields are the information you collect about your contacts. These can be geographic – based on location; demographic - based on age, gender or income; or psychographic - based on preferences.
Hosted forms create a standalone web page which features your form as the main content. A URL will be generated for your hosted form which you will be able to use as a link on your website, or in an email campaign.
Hosted forms are highly configurable, using the TalkBox drag and drop editor to place fields, as well as additional text and images. Additionally, hosted forms can be configured to add customers who fill out the form to a tag, send you a notification when customers complete the form, and send new customers an automated signup message.
Dynamically-created image you can put in a campaign that subscribers can use to access a coupon, signup page or other web URL.
If you have a regular event such as a weekly trivia night or a monthly beer club, Recurring Promotions will help remind your customers to get involved.
Segments are a section of your list that includes only those subscribers who share specific common field information. By setting up a set of criteria you can filter your contacts, allowing you to create targeted and relevant communications. You can use a combination of fields, tags and even other segments. For example, you may have a segment ‘Steak & Beer Club’, using the criteria of ‘Favourite Food - IS – Beef’ OR ‘Favourite Drink - IS - Beer'.
This is a calculation within TalkBox, based upon the RFM theory of customer value (Recency, Frequency and Monetary value).
TalkBox calculates the amount of time since a customer’s last visit, the frequency of visits and the amount spent in the last 12 months and assigns them a score — 4-star members are sent more valuable offers and 1-star members are sent low-value offers. Customers with no stars do not have enough data to generate a star rating (no visits and no spending in the last year). This allows your venue to focus your marketing efforts on your most valuable customers.
Tags are a way of making arbitrary labels that you can apply to individuals or groups of contacts. Most commonly, you can tag contacts while you are uploading them, or have contacts tagged when they fill out a TalkBox web form. For example, you may have a function enquiry form in TalkBox, where any contact who submits that form could be tagged 'function enquiry', which will allow you to send follow up communications to these specific contacts.
Unreachable Addresses and Numbers
Unreachable email addresses and mobile numbers refer to addresses and numbers that have bounced across three successive email or SMS communications.
When an email or SMS is sent to a contact, TalkBox will look at the last communication on that channel. If they were all undeliverable the contact is flagged as either ‘unreachable email’ or 'unreachable SMS’ and that contact is excluded from the next and future sends via that channel.
How can a contact be undeliverable?
The most common reasons for an undeliverable email are:
- Email address does not exist - an out of date address, typographical error, etc.
- Recipient server rejected as spam, or recipient reported email as spam. Note that spam settings are specific, and vary depending on the receiving email server and/or email client.
- Recipient's mailbox is full.
- Recipient is sending auto-responder emails, such as ‘Out of Office’ replies.