Your business engages with customers every day. Have you identified the right opportunity to ask your customers to join your marketing database?
Many people manually collect new customer data through hand written forms, business card drops and spreadsheets. There are many pitfalls in the process of making that data usable; the time spent manually entering the data into a spreadsheet, the human error of data entry, and the reliability of your customer’s hand-writing.
Recommended data collection points:
- Use your booking, appointment or loyalty system.
Impact Data can help you to flow data from your existing collection points to TalkBox.
- Have your staff present customers with a tablet.
A small investment in an in-venue tablet to display a TalkBox signup form will improve the customer experience and reduce the volume of work for your staff.
- Display QR codes so customers can snap and enter details on their phones.
QR codes can be added to signs in your store or print collateral, which customers can scan with their phone and direct them to a web form.