The following is a useful set of answers to questions often asked by new Clubs Package users.
Who receives Clubs Package promotions?
Clubs Package reviews your members’ behaviour each day to ensure we have an up-to-date view of all your members, before messages are scheduled. Clubs Package will only send a promotion to a member if there is a clear opportunity to increase visit frequency or correct a behaviour.
How many members will receive promotions?
On average, for accounts using the recommended defaults we expect 10 to 12 offers to be delivered per 1000 members, per day. Of these offers we expect approximately 5% to be redeemed. This means one redemption each two days per 1000 members on the database.
Will offers be sent unnecessarily to my high visit frequency customers?
No. Customers visiting more frequently than each 14 days will be too frequent to qualify for the early visit promotion and will also not qualify for late or lost promotions.
How do I know I’m not losing money with all these offers going out?
By design the Clubs Package offers will only be redeemed by members we’ve successfully brought in early or brought back when they’ve gone missing - meaning Clubs Package offers deliver revenue Clubs would otherwise be unlikely to enjoy.
How do I know that offers will typically generate a profitable member visit?
Clubs Package “Star Rating” selects offers of the right level of generosity to gain an incremental member visit. This means generous offers only go to members we know have recently demonstrated high spend levels per visit.
Could my members learn to time their visits to collect and use all the Clubs Package offers?
No. Clubs Package will not allow for overlapping early, late or lost offers. Use of the early offer would halt delivery of the late and lost. Use of the late would halt the lost.
How will I know Clubs Package is working for my Club?
As a Clubs Package user you will have access to reports detailing the program performance, how your results compare to broader industry and what you can do to improve your implementation.
What if I have a question which isn’t answered in this list?
Our friendly support staff are available Monday to Friday during business hours to respond to email and phone queries.